Die Erben des Adidas-Gründers wollen Millionen in Startups investieren - Business Insider
BBC Radio 4 - Sneakernomics - The sibling rivalry that changed sport for ever
Horst Dassler
Horst Dassler, Adidas, and the Commercialization of Sport - The Case Centre
Sports & Management Research Institute - Horst Dassler (12 March 1936 – 9 April 1987) was a businessman who was the son of Adolf "Adi" Dassler, founder of Adidas. Horst Dassler founded
Horst Dassler, Adidas, and the Commercialization of Sport - Case - Faculty & Research - Harvard Business School
Horst dassler hi-res stock photography and images - Alamy